In designing the new 2010 Prius, Toyota engineers were careful to refine existing systems while adding significant new technological features. With regard to exterior design, the goal was to create a ...

Hybrid and plug-in fans, not to mention the Prius faithful, have been eagerly waiting for Toyota's response to the reams of copy benerated by the 2011 Chevrolet Volt extended-range electric vehicle.

The design of the newly unveiled 2010 Toyota Prius is certainly polarizing. We thought we'd take a deep-dive on the new look to help explain the changes Toyota made to their high-mileage brick on ...

It started with a tease: "Welcome to Prius," over at Danny's PriusChat.com site. Then, a few weeks back, TheCarConnection.com confirmed those really were the first pics of the 2010 Toyota Prius via ...

The Prius launched in 1997 as the first mass-market hybrid, setting a new benchmark for efficiency. But which Prius ...

View post: Trump’s Kei Car Craze Has Fans Hoping for a Suzuki Jimny Comeback but the Odds Are Slim The upgrades have continued inside the Prius, where the cabin has been covered (and we mean covered) ...

Pricing for the latest model year, the 2026 Prius Plug-In Hybrid, begins at $33,775 for the Prius Plug-In Hybrid SE, with the ...

Today and tomorrow, Crave is in Sweden for the UK launch of a Japanese car designed to save the world. Yup, we get to do some pretty bonkers things, but this has to be up there with them. Looking at ...

The 2010 SEMA Show will mark the debut of the all-new Toyota Prius PLUS Performance Package, a new hybrid performance line by Toyota Racing Development (TRD). Developed to meet the evolving demands of ...

With the recent introduction of Honda’s new 2010 Insight hybrid, comparisons to the Toyota Prius are inevitable. Both are relatively affordable hybrids, and each is a model unto itself, with no ...

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The Japanese have another proof that tuning is sometimes incredibly stupid: the eco-tuned 2010 Toyota Prius. The project was developed by the Tommy Kaira tuning house and seems to be just in time for ...