JCPenney's "Big Book" catalogs used to span 1,000 pages. — -- In a blast from the past, sort of, JCPenney is bringing back old-school mailings to draw customers to its website and ...
A JCPenney Christmas catalog from 1990 reveals how long it's been since the retailer was a dominant force in American shopping. JCPenney enjoyed a heyday in the 1990s, when it was the top catalog ...
PLANO, TX—Nov. 18, 2009—As part of its effort to continually adapt its marketing strategies to meet evolving customer preferences, J. C. Penney Co., Inc. (NYSE:JCP) has taken steps to further reshape ...
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