Understanding your audience is a core element of managing live ops. The tried and tested way to gain player insight is to organise it by traditional demographics, such as age, location, and gender.

Classic demographics like age and gender – despite being tried and tested for years – appear to be losing their popularity among marketers as the most common forms of segmentation. The wealth of ...

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...