Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy ...

Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions. Much like a physical marketplace, the online ...

The question is how to fix Google’s monopoly. Is an order to force it to share data the solution? Credit...Mikel Jaso Supported by By Steve Lohr Steve Lohr has reported on tech and antitrust since the ...