What is the Multi-Step Flow Theory? A theory stating that the mass media distributing information first flows down to opinion leaders before getting to the public. The multi-step flow theory was first ...

In the half-century since Mihaly Csikszentmihalyi first introduced the concept of flow in his seminal 1975 book, Beyond Boredom and Anxiety: Experiencing Flow in Work and Play, two distinct theories ...

Space to play or pause, M to mute, left and right arrows to seek, up and down arrows for volume. The two-step flow theory. It's the idea that information goes through two steps before it influences ...