Ford Motor Company tops Time magazine's ranking as America's most iconic company, beating out 249 other companies for its significant cultural impact.

The list is based on a national survey of U.S. residents ranking American companies and their impact on the nation's culture.

Ford announced a new AI assistant for its cars, which will help drivers answer specific questions like how much firewood can fit into their trucks.

Even though the company owes everything to mass-producing identical vehicles, it says that it wants AI to personalize your car to you. “Our vision for the customer is simple, but not elementary: a seamless layer of intelligence that travels with you between your phone and your vehicle,” said Doug Field, Ford’s chief EV, design, and digital officer.

Ford sold 2.2 million vehicles in 2025, a 6% gain over what it sold in 2024. The biggest gains came in entry-level trims, the more affordable options.

Ford announced plans to deploy eyes-off driving technology on public roads by 2028. The legacy automaker is making the tech in-house to get there.

Ford just demoed a new AI assistant at CES that has a deeper understanding of its vehicles and the driver's needs.

Ford Motor Co. plans to debut technology in two years that will allow drivers to take their eyes off the road, which could lead the automaker into the emerging robotaxi business, according to a top executive.

Ford’s electric vehicle sales took a hit in 2025 after scaling back plans, including ending production of the F-150

Ford can’t fill this $160,000 mechanic job. CEO Jim Farley has said there are 5,000 open mechanic jobs at Ford dealerships, despite high pay for senior workers. Yet mechanics say the path to six figures is long and costly.