Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Google's Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria ...

Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...

Google has pushed out an update to its keyword planner tool that gives you new forecast views to get predictions on your keywords by regions and device/platform. The update also mentions that grouped ...

It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap without issue. Google’s documentation says advertisers can only add 5,000 ...

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...