This guide highlights information on attending the game, how to watch and other events, including the Holiday Bowl Parade.

Before the SMU Mustangs take on the Arizona Wildcats in the 2026 Holiday Bowl, you can stream the Holiday Bowl Parade live ...

For nearly five decades, college football’s Holiday Bowl has called San Diego home. But never before has the game taken place ...

SAN DIEGO — As part of the Holiday Bowl festivities in San Diego, the bayside streets of downtown San Diego were taken over by balloons, bands, and floats in the Holiday Bowl Parade on Friday, January ...

The Grinch, candy cane, football, a tiger and an American flag floats at the Holiday Bowl Parade presented by Kaiser ...

Arizona will face SMU in the Holiday Bowl at Snapdragon Stadium Friday with both teams at nearly full strength.

Downtown San Diego will be filled with balloons, bands, and floats for the Holiday Bowl Parade on Friday, Jan. 2, 2026, at 10 ...

Runners took to the streets in San Diego to participate in the annual Port of San Diego Game Day 5K ahead of the Holiday Bowl.