The Las Vegas Convention and Visitors Authority is returning to humorous storytelling with next week’s debut of a multimillion-dollar consumer advertising campaign to boost tourism. The LVCVA board of ...
Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or ...
Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...
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