ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...

ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) ...

The U.K. TV giant, led by CEO Carolyn McCall, now sees ITV Studios 2024 revenue down slightly instead of flat due to "key productions being contracted as executive productions rather than ...

Stars of ITV past and present are to appear together in a special promotion to celebrate the broadcaster's 50th anniversary. The promotion, airing across ITV channels from the Bank Holiday weekend, ...