From technology and toilet decor (those were the days) to back-to-school and holiday fashion trends, the JCPenney catalog was the go-to guide for everything you could find in the department store.

The JCPenney home stock up sale is basically permission to reset the kitchen without spending unhinged amounts of money. If ...

VIRGINIA BEACH, Va. (WAVY) — A Hampton Roads family is featured in a holiday campaign for a legacy department store. Typically, professional actors are selected, but this year a Virginia Beach family ...

Each of the seven JCPenney TV spots that debuted during the Academy Awards bombed, according to Ace Metrix. Automakers claimed four of the Top 10 most effective Oscars ads, led by BMW's "Ch-Ch-Changes ...

JCPenney is bringing back its popular coupon giveaway in time for its 120th anniversary. Stores will welcome the first 120 shoppers on Saturday with $10 off $10 coupons, which is the first coupon ...

The ad shows a teenage boy sitting at a school canteen table surrounded by friends. A voice-over from a mother who has to buy back to school clothes says: “This stuff can make or break your entire ...

Chris Madden has been an avid Oscar-watcher since she was a kid. So when a JCPenney ad featuring her furniture collection was slotted to run on last Sunday's telecast, she figured it merited a little ...