JCPenney has revealed that it is working on a new beauty venture following the announcement of partner Sephora’s collaboration with rival department store Kohl’s. The retailer confirmed today with FN ...

JCPenney has replaced its Sephora shops with JCPenney Beauty sections. TikTokers are discovering the retailer as an alternative to beauty stores like Sephora and Ulta. JCPenney introduced the concept ...

Any homepage takeover is a gamble for retailers -- let alone one that lasts 48 hours. But JCPenney, in the midst of re-establishing itself as a beauty presence after a long break-up with Sephora, ...

LAKELAND – JCPenney is launching a new in-store beauty shopping experience Friday at its Davenport Posner Commons location. Davenport will be one of 10 cities to introduce JCPenney Beauty ahead of the ...

Products created by Black and Brown founders will continue to be prominently featured. JCPenney will roll out its JCPenney Beauty shops to its stores nationwide following the initial introduction of ...