Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. It’s reported that just 3% of parents change their baby’s name ...
When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...
Grocery chain Kroger, pharmacy giant CVS, and department retailer Kohl's are among the 350 companies with the best loyalty and rewards programs in the United States, according to USA TODAY and its ...
Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. According to performance marketing agency Media Culture’s “Holiday ...
Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...
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5 Hotel Loyalty Programs That Are Actually Worth It
Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...
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