The pandemic has caused an unequalled healthcare crisis. We are now entering uncharted territory during a “post surge” period, with COVID-19 infection rates waxing and waning, and with a vaccine not ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

While Baby Boomers certainly are not the only key demographic in the United States, we know that as a whole, they care deeply about maintaining a healthy and active lifestyle, much more so than their ...

In many instances, benefits plans can serve as effective motivational tools for employees. Of course, improved engagement and satisfaction depends on workers being able to understand their options and ...