The pandemic has caused an unequalled healthcare crisis. We are now entering uncharted territory during a “post surge” period, with COVID-19 infection rates waxing and waning, and with a vaccine not ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

While Baby Boomers certainly are not the only key demographic in the United States, we know that as a whole, they care deeply about maintaining a healthy and active lifestyle, much more so than their ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Two momentous and unexpected political outcomes defined 2016 for many Americans and Europeans: the election of Donald Trump as president of the United States and the United Kingdom’s vote to leave the ...

Accountable care organizations that engage primary care physicians are more apt to get buy-in on programs that target high-need, high-cost (HNHC) patients, according to a report by The Commonwealth ...

To succeed in your business, you have to have a clear understanding of what your customers need. However, not all of your customers are the same. They may differ in age or gender or have vastly ...

In many instances, benefits plans can serve as effective motivational tools for employees. Of course, improved engagement and satisfaction depends on workers being able to understand their options and ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...