For many marketers, referral marketing (not to be confused with advocate marketing) is an afterthought not worth doing if they’re not going to hit the viral growth of Airbnb and Paypal. That’s a huge ...

The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground. Do a few Google searches, and there is ...

Generating new leads from industry peers is crucial to staying in business. So, how can an executive team begin to build a referral marketing program that benefits every stakeholder involved? It has ...

Opinions expressed by Entrepreneur contributors are their own. When you have a fully functioning referral marketing strategy in operation, you can predict approximately how many referrals you can ...

Referral marketing is often an overlooked strategy. However, Mark Choueke, marketing director at Mention Me, explains why it can be an effective route for marketers and how it works to earn customer ...

If your hair stylist gave you $10 every time you sent one of your friends her way, you might be more tempted to tell all of your buddies what a fabulous stylist she was--or you might even try to make ...

Opinions expressed by Entrepreneur contributors are their own. In many businesses, referrals are viewed as an organic byproduct of the company successfully doing its job. If you exceed customer ...

According to Truelist referral marketing stats, “People are four times more likely to make a purchase after a referral from a friend.” We trust our friends and what they tell us. So, when they hype up ...

Referral marketing has come a long way from generic refer-a-friend links. DocuSign gave me the low down on how they use Extole's referral marketing solution to improve lead gen and measure results.