Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...

Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

Early research points to the scaled opportunity for brands to connect with Gen Z consumers on Roblox via new and engaging ad formats Available today through Roblox’s self-serve Ads Manager4 and soon ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...

On the popular Roblox game Welcome to Bloxburg players can be anything they want to be. They can build and decorate their own home, customise their character with outfits, and even choose a job and ...

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GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows ...

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