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Roblox serves as a global hub for self-expression and cultural trends, with 70% of Gen Z Roblox users wearing branded virtual apparel to preview and guide real-world purchases. SAN MATEO, ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google's advertising solutions, as well as a direct buy option. Per the gaming ...

While Roblox brass says it’s taking the accusations of some users exhibiting predatory and grooming behavior, as well as a wrongful death lawsuit, leveled against the youth-centric gaming platform ...

Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

New York (CNN) — If Roblox users want to chat on the online gaming platform, they’ll soon have to verify their age by providing a government ID or by letting an artificial intelligence age estimation ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Kid-friendly online gaming platform Roblox said it is planning to introduce a "safe" voice chat option for players in the future. During the company's most recent investor call, Roblox vice president ...

Roblox vice president of developer relations Matt Curtis believes that the future of gaming is user-generated content (UGC), and he delved into the gaming world to show why in a talk at our GamesBeat ...

Dentsu this morning announced it has become the first agency holding company to join online game platform Roblox's new partner program -- a move the agency touts as being part of a first-mover ...