New hotels, centenary celebrations and a renewed focus on slow, deliberate travel are among the highlights of the year ahead ...

Stockholm is a must-visit destination with beautiful architecture, delicious food, and friendly people! During our 48 Hour ...

The national tourism board of Sweden says it is suffering from an identity crisis. One in two adults in the US are not able to tell the difference between Sweden and Switzerland. Visit Sweden recently ...

It’s not all bad for Sweden in the global recession—at least if you’re in the tourism business. It’s not all bad for Sweden in the global recession—at least if you’re in the tourism business. New ...

In 2010, Sweden is reaching out to travelers attuned to "eco cool" as lifestyle choice that influences the way they live, work and travel. Sweden is an ecologically oriented country that invites ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

They're a ruthless species of extraterrestrial warriors from the Omega Leonis Star System eager to build bridges with humans and attract them to their planet. So where on Earth would they choose to ...

NEW YORK -- The Danish and Swedish tourist boards here, which merged nearly two years ago, are going their separate ways. The Swedish board, unlike any other European tourist office branch in New York ...

Sweden is stepping up to protect its identity and has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international duplicates that might confuse ...