No, seriously — the automaker dropped the Prime designation for its plug-in hybrid (PHEV) models last year, opting for a self ...

The Prius launched in 1997 as the first mass-market hybrid, setting a new benchmark for efficiency. But which Prius generation offers the strongest reliability?

Toyota’s groundbreaking Prius celebrates its 25th anniversary of being in the U.S. in 2026 — or maybe “observes its 25th anniversary” is a better phrase, because there’s no special edition or trim ...

$450 is all that separates a new Toyota Prius hatchback from a new Toyota Camry, and it begs the question: Which one is the better hybrid? Both recently entered new generations, so their designs and ...