Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, ...

Many great articles have exposed the seedy underbelly of Local Services Ads spam and fake reviews. There’s one on Search Engine Roundtable regarding fake reviews and another on Search Engine Land ...

Google is testing more local service ads per set of search results, with three ads on a page instead of two. Ginny Marvin, Google’s Ads Liaison, confirms the test saying the aim is to increase ...