That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

Virtual and augmented reality can assist traders in their workflow and investment bankers with dealmaking, Accenture MD Michael Cheek said.

We at Travel Daily Media were able to experience first-hand how virtual and augmented reality have driven the recovery of ...

Abertay University has collaborated with Royal National Institute of Blind People (RNIB) on a groundbreaking project to make ...

Thrill and concern meet 7 augmented reality shifts in 2025. The last month has shown entertainment, optics, and niche ...

The portable device "Escents" aims to integrate scents into VR and AR, relying on magnetic scent capsules, Bluetooth ...

Google is no longer treating augmented and virtual reality as side projects. It is quietly assembling a full stack of hardware, software, and cloud services that could turn mixed reality from a niche ...

Big tech players like Meta and Apple see the ultimate destiny of XR as a replacement for the smartphone. One of VR’s leading studios makes the case that there’s much to be lost in the transition to ...

Banuba is an augmented reality company with over 9 years on the market, pioneering artificial intelligence, face tracking, virtual try-on, and virtual background technologies. Banuba provides software ...

Android XR is Google's operating system for VR headsets and smart glasses with Gemini AI, developer tools, and support for ...

Verse Immersive, the world’s first holographic theater, is running two immersive experiences: “Star Walk” and “Art of the ...