P&O Cruises has unveiled its first-ever programmatic, immersive 3D digital out-of-home (DOOH) advertising campaign. Situated at Waterloo Station, travellers will find themselves immersed in an ...
Paramount Pictures UK teamed up with KISS radio presenter Tyler West to mark the release of Sonic the Hedgehog 3 by setting a Guinness World Record. The effort is part of KISS and Paramount Pictures’ ...
London Councils has launched a personal safety app, built by Xantura, to enable people to stay connected with friends and family, if they find themselves in a difficult or vulnerable situation. Circle ...
Haven Holidays has unveiled an integrated advertising campaign celebrating “the joy of creating family memories.” Created by the agency Platform, the campaign will premiere in cinemas on December 21 ...
For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...
7Up has launched a pink-themed pop-up i to promote its new Pink Lemonade flavour in the UK. The event invites visitors to “Ring for Pink” to “unlock the space, enjoy complimentary pink lemonade, take ...
Puma has turned London’s Tower Bridge into ‘The Biggest Goal’ in a larger-than-life stunt celebrating the kickoff of the Premier League season. Developed by creative agency Dude London, the spectacle ...
Neutrogena® UK & Ireland has announced a new partnership with actor and skincare enthusiast Nicola Coughlan. The partnership includes a 70-second hero film directed by Abbie Stephens, created by ...
GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...
Beats by Dre has introduced rising football star Lamine Yamal as its newest high-profile ambassador. Developed in partnership with creative agency Homeground, the playful piece of content humorously ...
Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a successful launch earlier this year in the US and Canada. Built natively for Samsung Smart TVs, ...
Threads is becoming increasingly popular among brands, according to research from Sprout Social. The app, which enables users to engage in and share public conversations, has gained traction as both ...
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