As gift card fraud grows more sophisticated, Graph-Tech USA and Digimarc are partnering to deliver POS-readable digital watermarks.

StatSocial has been named a winner of ADWEEK's 2025 Tech Stack Award in the Marketing Measurement Product/Platform category, recognizing the company's ability to help brands measure the impact of ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build stronger relationships with consumers.

When it comes to adapting to the age of AI, brand authority and query position optimization aren’t overnight fixes, but they’re winnable.

The acquisition provides Cyderes with a unified, identity-aware foundation that will strengthen its existing solutions while also setting the stage for greater output across existing agentic AI ...

“This partnership brings the power of verified purchase data directly into the heart of media activation,” said Brian Mandelbaum, CEO at Attain. “By combining dentsu.Connect’s person-based consumer ...

Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that ...

CreatorIQ Wrapped 2025 highlights growth outcomes of scaled creator marketing programs across community, commerce, and content performance CreatorIQ, the global operating system for creator-led growth ...

What it takes to operationalize entities and schema across large organizations, without breaking governance or increasing technical debt.

Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...