Hassabis was replying on X to an overexcited post by Sébastien Bubeck, a research scientist at the rival firm OpenAI, ...

TikTok is a popular tool for marketers and record labels looking to promote songs. For influencers, song campaigns are a steady income source.

TikTok and ByteDance are upping performance bonuses and other incentives for strong performers as they look to retain talent ...

The content recommendation algorithm that powers the online short video platform TikTok has once again come under the ...

Oracle and other investors have a deal with TikTok parent ByteDance to own the video app's U.S. operations. But we don't know ...

Check if a video is AI-generated or real using three reliable detection tools, plus manual tips to spot deepfakes, synthetic ...

Since November, Ms. Cook, a couponing influencer with more than 800,000 followers on TikTok, has posted updates about holiday ...

A new wave of creators is rejecting follower counts and viral pressure — and still earning more than traditional influencers.

Picture this: You’re sitting by a crackling fireplace, there’s a golden retriever asleep on a plaid throw blanket, and you’re wearing a cable-knit sweater that probably smells like cedar and old money ...

Here is the truth. People follow accounts that help them right away. If your clip gives a quick win and feels easy to watch, viewers finish it, save it, and check your profile. That is how growth ...

Catherine Thorbecke is a Bloomberg Opinion columnist covering Asia tech. Previously she was a tech reporter at CNN and ABC News. ByteDance Ltd. is best known abroad as the embattled parent of TikTok.