Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

Influencer marketing can be a challenge for business owners. Working with content creators can be expensive, time-consuming, and—worst of all—risky. It’s not uncommon for marketing teams to shell out ...

They’ve conquered your feed, and now they’re coming for Hollywood. Meet the digital disrupters and intriguing influencers who are reshaping culture, comedy and celebrity — and turning viral fame into ...

Yesterday the Roblox Developer's Conference gave players a look at the future of the virtual gaming universe, today the company recognized the creators and games that drive its success with the Roblox ...

Mia Zelu uploaded an Instagram carousel of herself seemingly at Wimbledon; however, the post isn't what her nearly 200K followers believe it to be Skyler Caruso is a Writer and Reporter of PEOPLE ...

Growing up, all of Rosalee Eichstedt's childhood memories happened at “Rosalee’s Diner,” the family business. Eichstedt learned to walk on the diner’s countertops and recalls every major life moment ‒ ...

Jayde Powell doesn’t plan on being an influencer forever. In fact, the 32-year-old’s goal is to get off social media by the time she’s 40. Powell is also a social media marketing strategist and ...

EXCLUSIVE: Writer-director Kurtis David Harder has quietly wrapped production on Influencers, a new film following up his acclaimed 2023 Shudder thriller Influencer. Shudder, the genre-focused ...

Influencers — those obnoxious (and increasingly) political hype beasts who’ve defined much of internet life in the last decade — may finally be going the way of the Apple Watch: once a flashy ...

The scandal surrounding the family of teen YouTube star Piper Rockelle are the focus of "Bad Influence," a new Netflix docuseries that explores the perils of child vlogging. The three-part docuseries, ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...