Let’s be real: procedures and processes in the workplace are pretty much just part of the job. But what happens when office ...

Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

The personal essay is an essential component of your application. How compelling it is — or isn't — can make or break your acceptance.

A recent story in The Wall Street Journal highlighted something people in schools and workplaces have long noticed: companies are no longer focused solely on employees who can analyze data or manage ...

UVA doctoral student Musa Kazim Azimli uses spatial storytelling to reconstruct an Ottoman Empire slave market.

Corporate America’s latest hot job is also one of the oldest in history: storyteller. Some companies want a media relations manager by a slightly flashier name. Others need people to produce blogs, ...

Human attention span: 12 seconds in 2000. Just 8 seconds by 2025. Two companies sell identical products. One publishes a feature list. The other creates an interactive story with real customer ...

The global fashion ecommerce market is closing in on $950 billion, and consumers make split-second decisions based on what they see online. The strongest fashion brands understand that a fashion brand ...

As sport during the fall continues to captivate sports fans and with the FIFA World Cup on the horizon, brands and pro teams are searching for new ways to tell stories that connect with fans on deep, ...

When you’re looking for ways to make your stories stand out, nothing beats a good example. Some brands and organizations have figured out how to turn everyday events into powerful news features. These ...

Ross Bonaime is the Senior Film Editor at Collider. He is a Virginia-based critic, writer, and editor who has written about all forms of entertainment for Paste Magazine, Brightest Young Things, ...