In the ever-evolving world of technology, artificial intelligence (AI) is making its mark across various industries, including branding and marketing. With AI-powered tools capable of generating ...

AI training on proprietary content threatens brand trademarks, risking dilution and confusion. Firms should audit their materials, monitor AI outputs, and strengthen brand signals to protect their ...

On the seventieth anniversary of the U.S.-Republic of Korea (ROK) alliance, the leaders of the two countries declared that the Mutual Defense Treaty applies to cyberspace. The United States and South ...

Education is a matter of freedom. Education is not about imparting narratives but a process to deconstruct and let the students construct knowledge according to their abilities. The sky is not blue ...

There are a lot of misconceptions about ad measurement. Some marketers believe media mix modeling is superior to multi-touch attribution or that it’s possible to pinpoint the exact impact of each ...

For small businesses aiming to stand out, mastering both differentiation and distinctiveness is key. Differentiation provides a reason for consumers to choose your brand, while distinctiveness ensures ...

KFC’s CMO says “the competition in chicken has never been greater” and that the brand is leaning on its “distinctiveness” to stand out. “We’re building a very distinctive KFC brand world, where the ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

In today’s fast-paced automotive industry, car dealerships constantly seek ways to maximize marketing efficiency, drive more qualified leads and ultimately increase sales. However, as dealerships ...