Digital Music News on MSN
Universal Music and Roblox ink expanded partnership deal, teeing up additional artist activations, on-platform physical merch, and AI initiatives
Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical merch offerings, possible AI collaborations, and more. UMG and the ...
Kyasia Watson joined Roblox in 2009, when she was eight years old, drawn by a banner ad promising players could build their ...
Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...
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