Sokal, an automotive digital advertising agency, outlined how to build a successful brand and website during a Society of ...

A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...

Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

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These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

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Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...

Pharma marketers are still getting up to speed on the changing health data privacy landscape. Here’s how they can develop privacy-first strategies.

Trying to figure out what to post on social media in 2025 can feel like a puzzle. With so much out there, it’s easy to get lost. But don’t worry, we’ve got some ideas to help you make your content pop ...